Stronger Logistics: How Averitt Supports All South Flooring

In the wholesale distribution industry, timing, flexibility, and efficiency are critical. For companies managing high-volume product movement, ensuring on-time delivery and seamless logistics can be a complex challenge. This case study explores how Averitt’s comprehensive transportation and logistics services have helped All South Flooring optimize operations, elevate service levels, and gain a competitive edge in the Southeast market.

My name is Greg Capell. I'm the VP of Operations and Finance here at All South Flooring. We're a wholesale floor covering distributor. We consider ourselves to be providers of solution-driven products, and really try to build our business on relationships, industry, knowledge, expertise, and providing quality products, competitive pricing, and the highest service levels that we can do. We can have the best product out there, but if we can't deliver it or meet a home closing or a project deadline, it doesn't really add any value. And that's where we lean on Averitt so much to deliver that. It's been an outstanding relationship and has only gotten better After the years have gone by, We kind of approached Averitt with the proposition of, "Hey, can you guys drop an empty trailer to us at our warehouse?" Each day they went back to their team and found a way to make it happen. And what it's done is increase our service levels exponentially to our customers because we're able to load up to, and even after close of business in some instances. And when we go talk to our customers, it's almost like we're carrying Averitt with us in our product bag, right? We can deliver a product to you in one to two days for pretty much our entire footprint of our territory. So it gives us flexibility, it gives us a competitive advantage. Our customers understand their business is important to us, but they are also important to us as a person. That's our culture. We see each other as a family, so therefore that reflects with our customers. We are there when they need us. As a young business that you grow through multiple phases, and a piece of that is trying to find different technologies that increase your efficiency and allow you to operate at higher level. When Maritza approached us for Averitt Connect, once we were finally able to sit down and see a demo and see the practical application of the software, it was a no brainer for us. It made just the ease of quoting shipments, generating bill of ladings. The paper and workflow that we have internally, Averitt Connects. It's a huge value add for us. Als, it's a fast growing company and our goal is to continue to grow with them. As they grow, we grow. We like to ship everything LTL, and as that volume picked up with Averitt, they garnered more of that business. And we still use Averitt for our truckload shipments. So we have domestic suppliers that we leverage their inventory and pull out of their inventory, and we try to do that as a truckload basis to keep the cost down. And Averitt is always quick to turn around a quote for us and is always very competitive. We found our home here in the southeast, and then really what we want to do is become the premier flooring distributor, resilient flooring distributor in the Southeast. I think it suits Averitt's footprint well in that they service our entire territory and where we operate. And as much as we can, we love to continue to feed that business and develop that relationship with them. We provide for them more than one service. LTL, Truckload, Distribution and Fulfillment, local moves and Averitt Connect. All South Flooring is a prime example of the Power of One.

Shipper Background:

All South Flooring is a wholesale distributor of resilient flooring products, serving retailers, dealers, and commercial contractors throughout the Southeast. The company focuses on providing solution-driven products while maintaining high service levels to meet home closings, contractor deadlines, and large-scale commercial project demands.

As the company grew, it needed a transportation partner that could keep pace – offering scalability and flexibility without requiring it to operate an in-house fleet.

The Challenges:

Before partnering with Averitt, All South faced several supply chain obstacles that affected both operational efficiency and scalability:

Unpredictable Freight Schedules: Relying on multiple carriers without a streamlined pickup system made it difficult to meet customer expectations for timely deliveries.
Scalability Without an In-House Fleet: Without an internal trucking operation, All South needed a flexible logistics partner to accommodate fluctuating demand.
Technology and Process Efficiency: Manual rate shopping and order processing across multiple carrier websites created inefficiencies in quoting, booking, and tracking shipments.
Oversized Freight Handling: Moving long, delicate flooring materials – including trim, molding, and stair treads –required a carrier with specialized handling expertise.

Averitt's Solution:

Averitt provided a multi-service logistics strategy tailored to All South’s unique needs, delivering both operational efficiency and supply chain reliability:

ENHANCED FREIGHT FLEXIBILITY:

To improve shipping efficiency, Averitt provides Drop & Hook service, allowing All South to load trailers throughout the day, even after business hours.
This eliminates uncertainty around pickup times and ensures a seamless flow of shipments, reducing delays and improving customer service.

STREAMLINED FREIGHT MANAGEMENT:

Averitt Connect consolidates all Less-Than-Truckload (LTL) shipments onto a single platform, providing instant rate comparisons and a more efficient booking process.
With enhanced visibility, All South can track shipments in real time and automate bills of lading, eliminating manual entry errors.

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SCALABLE LTL AND TRUCKLOAD SOLUTIONS:

Averitt’s LTL services provide All South with a reliable and cost-effective way to move freight, ensuring efficient distribution while maintaining flexibility to meet customer demand.
For larger shipments, Averitt’s Truckload services provide cost-effective, high-volume transport options, helping All South optimize its inventory replenishment strategy.

STRATEGIC WAREHOUSING AND DISTRIBUTION SUPPORT:

With Averitt Distribution and Fulfillment, All South benefits from optimized inventory positioning, reduced transit times, and improved customer service levels.
The ability to store and ship private-label products quickly ensures they maintain high service standards in a competitive market.

Watch the short video below to learn more about Averitt Distribution and Fulfillment!

RELIABLE DELIVERY WITH PROFESSIONAL SERVICE:

Averitt’s uniformed drivers and well-maintained equipment provide a consistent, professional experience that reinforces All South’s brand image.
Drivers go the extra mile – helping customers with delivery challenges and ensuring that products arrive in pristine condition.

“Averitt has been an outstanding partner, helping us increase service levels exponentially while giving us the flexibility to meet our customers’ needs.”
- Greg Capell, Vice President of Operations and Finance, All South Flooring

whether your business specializes in e-commerce shipping or automotive parts distribution your industry is our industry and with Averitt distribution and fulfillment solutions we can help you position your business for better speed to market all while enabling you to reduce your overall costs from point A to point B through our network of fully staffed and secure locations across the southern and central United States we can handle any need big or small from shared distribution space to dedicated facilities from pick and pack shipments to LTL and full load distribution we put your needs first with customization and control you won't find anywhere else so that you can reach your customers anywhere in North America or around the globe by land rail air or sea straight to their receiving dock or room of choice all with complete inventory and shipment visibility through our warehouse and transportation management technologies giving you a clear view of your business from home or in the office all with the simplicity of one contact one invoice zero worries that's the power of one

Results:

Higher Service Levels for Customers: Consistent, on-time deliveries give All South a competitive advantage in a market where lead time is critical.
Greater Logistics Visibility and Automation: Averitt Connect eliminates manual freight booking, allowing quicker decision-making and streamlined operations.
Extended Shipping Windows and Faster Fulfillment: Averitt’s Drop & Hook program allows All South to load trailers throughout the day, even after business hours, providing greater flexibility in meeting customer demands.
Scalability for Long-Term Growth: With a multimodal approach, All South can efficiently manage LTL, Truckload, and distribution as its business expands.

Seamless Supply: Tailored Freight Solutions For A Rapidly Growing Flooring Distributor DOWNLOAD THE CASE STUDY!

Conclusion:

As All South Flooring continues to expand its reach across the Southeast, having a logistics partner that can scale alongside it is critical. With Averitt’s flexible transportation solutions, technology-driven efficiencies, and commitment to service, All South has gained a reliable foundation for growth.

With a strong foundation built on efficiency, flexibility, and trust, All South Flooring is well-positioned to continue its growth trajectory – without the burden of managing an in-house fleet. As new opportunities arise, Averitt will be there to help navigate the next phase of All South’s success.

averitt-power-of-one-supply-chain

POWER OF ONE APPROACH: COMPREHENSIVE LOGISTICS SOLUTIONS UNDER ONE ROOF

At Averitt, our Power of One approach offers shippers an integrated logistics experience, bringing together every service needed to streamline your supply chain. With LTL for flexible regional and North American coverage, Truckload services offering extensive capacity and cross-border support, and Dedicated fleet solutions tailored to your operations, we provide seamless transportation from start to finish.

Our Distribution & Fulfillment services offer warehousing flexibility with nearly 5 million sq. ft. of space, adaptable for seasonal fluctuations, while our Integrated and Global Logistics Solutions handle everything from cross-border transport to customs brokerage.

With facilities near major East and Gulf Coast ports (Norfolk, Savannah, Charleston, Jacksonville, Mobile, and Houston), Averitt enables direct distribution from port to market, minimizing handling time and expediting delivery. Our strategically located facilities reduce transit times and optimize distribution by bypassing the need for inland distribution center storage, allowing products to reach dealers faster and with fewer touchpoints.

By consolidating all your logistics needs into one reliable partnership, Averitt’s Power of One approach simplifies operations, enhances efficiency, and enables a cohesive flow across your supply chain. With one partner and endless possibilities, we bring the full power of our capabilities to meet your unique logistics needs, so you can focus on what you do best – while we take care of the rest.

Watch the short video below to learn more about how Averitt can support your supply chain needs at every turn!

For over half a century, Averitt has been helping our customers succeed. We do it through a mix of passion, pride, and a powerful network of innovative transportation and logistics services. These services are spread across five main units that align with how shippers think and work. This not only streamlines. it creates a unified single-source offering that delivers a world of benefits all in one place. We call it the Power of One, and it's the key to our position as an industry leader. With Averitt, you have everything you need to plan, pack, move, manage, track, deliver, distribute, and more, all with just one contact, and zero worries... ...no matter what your transportation needs may be, and no matter how complicated the logistics. Averitt's talented and committed team of associates is here to get the job done right. Our LTL teams provide award-winning service throughout North America... ... from the first mile to the final mile and everything in between. Our truckload services include full load transportation, both over the road and on the rail, as well as production and event logistics, and more. Our dedicated group provides solutions ranging from pure dedicated fleets to flex-up integration with our network and over-the-road assets. Distribution and fulfillment provide customized drayage, transload, warehousing, e-commerce, and fulfillment solutions for customers of all sizes. And our Integrated and Global Solutions team delivers innovative solutions that tie everything together for a wealth of other customer needs, including international cross-border, intermodal, expedited, North America truckload brokerage, and more. But our comprehensive and growing list of services isn't all that sets us apart. Because at Averitt, our driving force is people. From our drivers, dock associates, and mechanics, to our twenty four seven customer service experts and sales teams, our focused and experienced associates are unified behind one common purpose - serving you. So whether you need to make a local move fast or are on a mission to get a shipment halfway around the world. There's only one name and one number that you need to know. Averitt, The Power of One

Beyond Delivery: How All South Flooring Achieves More with Averitt

Topics: Case Study Truckload LTL Distribution and Fulfillment Technology

Shipper Background:

The Challenges:

Averitt's Solution:

ENHANCED FREIGHT FLEXIBILITY:

STREAMLINED FREIGHT MANAGEMENT:

SCALABLE LTL AND TRUCKLOAD SOLUTIONS:

STRATEGIC WAREHOUSING AND DISTRIBUTION SUPPORT:

RELIABLE DELIVERY WITH PROFESSIONAL SERVICE:

Results:

Conclusion:

POWER OF ONE APPROACH: COMPREHENSIVE LOGISTICS SOLUTIONS UNDER ONE ROOF

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