In logistics, it’s easy to jump straight into rates, modes, and transit times. But the best solutions aren’t found in a quick, transactional quote for one shipment—they come from looking deeper. That’s the heart of what we call freight therapy.
▶ Watch the episode now — and see how listening turned into logistics success.
Freight therapy isn’t about winning a one-off load. It’s about asking better questions, listening closely, and uncovering opportunities that can create positive, rippling effects across an entire supply chain. Every shipment has a story—and when you take the time to hear it, you can often write a better ending.
That’s exactly what happened when our team sat down with KICKER, a leading audio manufacturer based in Stillwater, Oklahoma. Like many companies, KICKER’s distribution model had been in place for years. But when we listened closely, we realized there was a better way to serve their biggest East Coast customers—one that would cut miles, reduce costs, and improve speed to market.
By shifting part of their inbound and fulfillment operations to Charleston, South Carolina, KICKER moved closer to its largest customers. The results? Faster deliveries, upwards of 75% of LTL distribution miles cut, and happier customers in key markets like Virginia, New York/New Jersey, and Florida.
In this episode, Tim Shuster, Director of Port & Distribution Sales at Averitt, shares how the freight therapy mindset helped reimagine KICKER’s East Coast distribution—and how the same approach can uncover game-changing opportunities for shippers in any industry.
Ready for a breakthrough in your supply chain?
Discover what freight therapy could do for your business. Request a consultation today.
