Shippers today face mounting pressure: delivering on time, keeping costs under control, and adapting to market swings — all while navigating labor shortages and equipment constraints. For many, the answer isn’t doing more in-house. It’s choosing a smarter model: dedicated logistics.
In this episode of Beyond Point to Point, host Joe Greek sits down with three voices who live this reality every day:
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David Fussell, VP of Dedicated Sales at Averitt
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Matt Ehlinger, VP of Transportation at NCH Corporation
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Russell Young, Director of Integrated Services Sales at Averitt
Their insights reveal how dedicated logistics combines consistent fleet operations with managed transportation oversight to create stability, scalability, and long-term value.
What Is Dedicated Logistics?
At its core, dedicated logistics is a long-term partnership where a provider manages critical portions of a shipper’s transportation network with resources committed exclusively to that business. It can take different forms depending on a company’s needs:
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Dedicated Transportation Services — Trucks, drivers, and equipment permanently assigned to a customer’s account, building consistent service and strong shipper-driver relationships.
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Transportation Management Solutions — Technology and people who plan, optimize, and monitor freight across multiple shipping points, modes, and carriers, giving shippers visibility and control without the day-to-day complexity.
As David Fussell explains:
“Dedicated really consists of three things: contracted business, round-trip miles, and permanently assigned drivers. Customers build relationships with them — and drivers know what they’re going to do every day.”
But dedicated logistics isn’t limited to fleets. Russell Young, who leads Averitt Enterprise, describes the broader scope:
“We’re not a traditional 3PL. We bring best-in-class technology and people to manage the network, from shipment planning to freight settlement, while giving customers total transparency.”
Together, these pillars make dedicated logistics a strategic option for companies looking to improve service while focusing on their core business.
Why Shippers Choose Dedicated Logistics Solutions
For many organizations, the tipping point is when the challenges of operating a private fleet or juggling multiple providers outweigh the benefits.
That was the case for NCH Corporation, which transitioned from managing its own trucks to a dedicated partnership with Averitt. Vice President of Transportation Matt Ehlinger explained that after COVID, challenges with driver recruiting, sourcing equipment, rising insurance costs, and maintaining an aging fleet pushed the company to reconsider its approach. Trucking, after all, wasn’t their core business — and outsourcing allowed NCH to get back to focusing on what they do best.
Two years later, the results are clear:
“We now see consistent service, predictable costs, and flexibility. It was the right decision for us and for our customers.”
This is the essence of dedicated logistics: shifting the burden of transportation management while gaining stability, scalability, and efficiency.
Explore Dedicated Logistics with Averitt
If you’re weighing whether dedicated logistics is right for your business, these resources can help:
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Dedicated Fleet Services — How Averitt builds flexible, customer-focused fleet programs.
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What Is Dedicated Contract Carriage (DCC)? — A guide to one of the most common dedicated fleet models.
Dedicated logistics is more than trucks and drivers. It’s about creating long-term partnerships, gaining visibility into your network, and building a supply chain that’s ready for whatever comes next.
