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COOKEVILLE, Tenn. — Averitt Express recently promoted Keith McDaniel to regional vice president of sales.

As part of his new role, McDaniel will oversee Averitt’s sales team in North Carolina and South Carolina.

McDaniel began his Averitt career in 2004, and he has broad experience on the sales and operations sides of the transportation industry. His most-recent role was as Averitt’s service center director in Norfolk, Va.

“We’re fortunate to have someone of Keith’s caliber to help lead our sales teams in our North Carolina and South Carolina region,” said Phil Pierce, Averitt’s executive vice president of sales and marketing. “Throughout his Averitt career, Keith has proven himself as an outstanding leader who has a great understanding of our industry. I’m excited about the opportunity we have to continue to grow with the help of his leadership.”


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