Russell Young on Dynamic Freight Pricing

One of the things is understanding what dynamic pricing is. We may not have realized it, but we've been using dynamic pricing for years. Anytime you search for flights, you're using dynamic pricing. If if you're searching for hotels, you're using my wife and I like to stay downtown Nashville every once in a while. We use some, you know, hotel points. Well, if the Titans are in town, the Predators are in town, and Billy Joel's in town, and there's a huge convention in town, we can't afford to stay downtown. We are not downtown. So the pricing that comes back is premium. Now, could get a room, but I would have to leverage a few things to be able to do that. Conversely, if those things are not happening in downtown Nashville, the rates that I get back are lower because those hotels need occupancy. The same thing with the LTL rating and dynamic pricing in the LTL space. If I have a full trailer going in a direction and you want to get on it, you're gonna probably have to pay a premium to get on it. If I have an empty trailer coming in a direction and you want to get on it, you're gonna be you're gonna get a better better rate. Either in either case, it allows Averitt to put our best rate and our best foot forward in both cases. Right? View this entire Point to Point episode on our YouTube channel.