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Customer Story
How Averitt Supports Cracker Barrel with Dedicated Logistics
Hear how Averitt’s dedicated logistics team supports Cracker Barrel’s distribution operations.
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We are Cracker Barrel. We are part restaurant, part retail. We serve great food and great, retail products to our guests across the country. So here at our distribution center, we serve all six hundred and sixty Cracker Barrel stores with their retail product and restaurant supplies. They get a one delivery each week, and Averitt does approximately two thirds of those deliveries for us. So we've done business with Averitt for coming up on twenty five years. And I think the success of that relationship is not only because of Averitt's operational expertise, but for me, I think it really boils down to mutual trust across our organizations that, we're gonna come together and collaboratively solve problems as they arise within the Cracker Barrel supply chain. Again, we trust them that they're gonna have our Integrated mind as we design these mutual solutions. Averitt and Cracker Barrel have have a long standing relationship. Over the years, that relationship has really grown. We've implemented our Averitt Integrated, solution, which is called Averitt Enterprise, which is a transportation management system where we are planning all of the loads outbound for Cracker Barrel. We also have, technology with four kites, a visibility technology, where we are monitoring their POs that originate in China. We are transloading the product from China onto Averitt Trailers in Savannah. And that relationship again, has grown over the years. Very strategic where it seemed like at the beginning, we were doing the basic walking and tackling of delivering the freight to our dedicated division. Now we have this full supply chain, visibility tool that we have in place. These are some examples of some of the outbound loads here. You can see it on the stop level, and see when they arrived, when they departed. And we even do the, on-site as well. And this is the this is the main facility here, district center with all the zones and dock doors. One of the major values that we've we've gotten from our relationship with Averitt Enterprise has been global visibility to our retail product. We've leveraged the enterprise relationship, into a relationship with FourKites that has given us SKU level visibility, to the moment one of our containers crosses the, bow of a ship in in Asia, to the moment that it is in gated into our yard here in Lebanon using a yard management service, and then through this building, and then out into our our stores. So our retail managers to when those items will be arriving at their backdoor. None of that would be possible without our relationship with Averitt Enterprise. Averitt is kind of the glue that holds our supply chain together. Without Averitt, we couldn't get done what we need to get done every day. The benefits are almost immeasurable for us from the relationship the drivers have at the stores with our store managers to Averitt's engineering and technology team. It just drives innovation and continuous improvement throughout our supply chain. So as a person that's responsible for moving goods both within this distribution center and throughout the country in the world, I know that if I have a problem, and the problems are gonna definitely pop up, that if I reach out to Averitt, there's gonna be a person on the end of that line, on the other side of that email, on a text that is going to respond not only appropriately, but also with our best interest at heart and get things done that need to be done to fix that problem. The Averitt Cracker Barrel relationship works because of that trust between the organizations, but also because of Averitt's care. We know and are extremely confident that Averitt cares about doing the right thing for Cracker Barrel, cares about servicing our business, in a way that makes mutual sense and provides mutual value. The relationship between Averitt and Cracker Barrel, I think, has been a success because it's such a fit culturally. It's just a great example of the power of one.



